Advertising That Works …Your Survival Guide!

Last time we wrote about ‘THE 5 Keys to Success’.  This time, we’d like to give you 10 good tips about how you should advertise your online business.  Advertising at best can be costly if you haven’t taken the time to really research and find the resources and avenues available to maximize promoting your business online.

 

The problem with most is that they don’t think seriously enough about what they’re promoting and how they should be doing it.  This is because they’re either in a rush or they simply haven’t been taught or learned the correct ways to advertise their online business.  SO, let’s start with some really basic things to remember when advertising your business.  If you’re having problems with your advertising, memorize these 10 steps.

 

This IS your ‘Survival Guide’ for Successful Advertising …

 

1.)  Start Small – Always start with a small advertising budget. Never rush into a big campaign without FIRST testing the concept.  Start with a small advertising budget until you find the formula that not only attracts prospective customers but that also results in sales.  Remember that not all promotions or campaigns have to have a big price tag to be successful.

 

2.)  Exit Strategy – Always provide yourself with an ‘Out’.  Insist that any advertising deal you enter into allows you to cancel if it stops working.  If you can’t get a ‘Cancellation Clause’, take your bag of advertising dollars elsewhere.  There are tons of places online that will handle your advertising for you and are agreeable enough for you to cancel if it’s not resulting in sales after a certain period of time.

 

3.)  Now or Never – Advertising that works and works immediately is the best. If the advertising you purchase is going to work, it will work right from the start.  Don’t fall for the advertising sales line that ‘An AD needs to run several times before you can expect results’.

 

4.)  Effective Advertising – Pays for itself.  Don’t get trapped with the ‘Lifetime Customer Value Pay Back’ nonsense.  Your advertising either works or it doesn’t.  Advertising that works pays for itself in a reasonable amount of time.  Hopefully within a matter of days but never more than a year.  If something isn’t working, change it!

 

5.)  Measure & Test – Advertising that can’t be measured doesn’t work.  You must track the effectiveness of all you advertising. That IS the only way you know it works.  Simply put, advertising we can’t measure, we don’t do …period!  If your advertising is working, do everything you can to maintain it.  If it doesn’t, cancel immediately.  Don’t get caught in a ‘Promise’ trap.  Wager your cost and the effectiveness of your advertising always.

 

6.) Good Advertising – It’s a fact.  Effective advertising consist of two parts.  The first part requires your advertising to drive prospects to your website or conference call.  The second part is for your side to close the deal.  Spend time making sure that your website and/or your customer service are doing their part in closing each sale.  If you’re the customer service …FOLLOW UP!  Most people give up and never follow up.  FOLLOW UP is the most important step in any deal!

 

7.)  Advertising that Works – Stands Out!  your advertising must be different in some way.  It could be a ‘Smoking Hot’ offer like a really low price, and unusual offer like a unique product or service that’s different, free website, 1st months product, no shipping …the list goes on and on.  If your advertising doesn’t offer something different, it’s not going to work.  Stay clear of ‘Hype’.  Most online marketers already know that ‘Hype’ doesn’t work.  ‘Hype’ is only effective to those that are new to online marketing and in many cases it backfires!

 

8.) Controversy is Good? – Some believe that anything that attracts attention is a good thing.  Even that it’s better to be known for the wrong reason than not to be known at all.  NOT always necessarily true!  Guard your credibility.  Make sure that whatever you’re doing can be backed up with proven facts and is not just some fantasy!

   

Always insure that the message you’re putting out is palatable to everyone. Do your best to maintain … BE professional at all costs!  You’re dealing with a lot of different personalities.  What may be acceptable to some, may not be to others!  Respect your customer, they’re usually right about what they believe wether or not you agree with them. If you do your best to please them and they don’t buy from you, it’s not your fault, they may simply not be interested in what you have to offer.  On the other hand this is also true …

 

9.)  You Can’t Please Everyone – The only way to please everyone is to be so ‘Vanilla’ that no one will remember your message.  It’s far better to stand out from the crowd.  Even the people that don’t like your message, will buy from you if the ‘Value’ proposition is right.  The quality and value of what you have to offer is what people remember.  Even if they don’t buy the first time, they may take a second look if it’s something they need!

 

10.)  Management – Anything that’s not managed WILL deteriorate! If you want to discover problems you don’t know about, take a few minutes to look closely at the areas you haven’t examined in a while.  Guaranteed the problems WILL be there!  NOT taking the time to evaluate your business, advertising approach, budget etc., can and usually does ruin everything and leave you on the short end of your own deal!

 

If you’re needing help with your business, advertising approach or resources, we can help.  We have many resources to assit you in getting your business and advertisinig going …OVER the TOP!

 

Gary & Viktoria

Florida – USA

 

Owners, P.I. Marketing Systems / Ad Systems Direct /Business Trainers / Guest Speaking & Hosting / Social Networking Specialist / Product Development / Best Business Research Partners

PH:  (386) 438-8056 or EM:  pimktgsupport@gmail.com